Rollins Communications offers Turnkey Marketing and Advertising Services

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Concept to planning, our consulting engages your brand’s message whether retail or political advertising.

Video Production for your Television and Online Advertising Needs.

It’s time to turn up your video production to a level that can’t be ignored. Once you see the ground-breaking results of our video advertising, your office neighbors are all going to ask you to “Turn it down!”

How do we create such loud, striking and effective video campaigns?

It’s a secret formula that involves passion, energy and intelligence.

It’s that feeling you get when you see one of your favorite bands live. When the lights come on and they’re standing there in front of you and you feel that rush of anticipation and glee.

That’s how we feel about every video production we take on. If it doesn’t excite us and bring us to our feet, then it’s not worth our time and definitely not worth yours. That’s passion. That’s energy.

The last ingredient is intelligence, and we do that by producing your entire commercial in house. Talk about cost effective! From on-location filming, to white-stage, to fully designed and built sets – we location scout, audition actors, assemble top-notch crews, and do everything required to ensure your television commercial, web video or branded show hits your target audience like a sucker punch from Ultimate Fighter Chuck Liddell.

We don’t play on stage, but we are some serious rock stars.

We maximize coverage with a range of options – radio, TV, internet, outdoor board and more. Rollins secures market negotiated pricing through in-depth market knowledge and honest give and take. What we buy runs as ordered.

Once you choose Rollins Communications with developing a media buying campaign for your business, you’ll begin seeing real results from your marketing efforts. We develop media plans that are built on a foundation of your sales objectives and research, and we’ll help you put that plan into action.

Rollins Communications will help you decipher market conditions and tailor a strategy around your goals. We are different from other ad agencies and media buyers because we understand how to purchase the most efficient media for our clients for both traditional and digital media. Our media buys use a number of buying tactics that will give you the biggest bang for your marketing buck.

Once we build and strategize a media plan for your business, we will diligently measure and optimize your campaigns with advanced performance metrics using data to qualify and quantify the effectiveness of the media buys and provide intuitive insight on how you can significantly improve your bottom line.

Rollins Communications provides media planning and media buying services for the following media channels:

  • Television
  • Both local and national cable TV
  • Both local and national broadcast TV
  • Network content sponsorships and integrations
  • Local radio
  • Network radio
  • Content sponsorships and endorsements
  • Print / OOH
  • Outdoor
  • Print

An effective message starts with the creative. Whatever stage you might find yourself in characterizing and defining your brand, we objectively assess and collaborate with you to tell the story you want to tell.

YouTube is the No. 1 video platform on the internet. Enjoy qualified leads based on their YouTube searches for the past 30 days, and only pay when they watch your full ad and click to your website.

Reach your target audience streaming shows on connected TVs, and set-top boxes.

  • Rollins gets you placed with premium providers for the reach and measurements you need to get the results you want.
  • Enjoy target flexibility depending on the content you want to convey such as News, Sports or Spanish language providers.
  • You can enjoy flexibility in price and competitive placements with Rollins Communications.

Facebook 

When it comes to online advertising, Facebook is the most popular advertising platform on the internet, allowing you to define your audience by age, geography, interests and behaviors. We can accurately measure cost per click and rate of return with our Facebook campaigns.

Instagram

Like Facebook, Instagram is one of the top social platforms with specific targeting capabilities that allows you to better measure your marketing efforts and costs. Like Facebook, Instagram advertising features continue to grow and can prove to be a powerful combination when paired with the Facebook platform.

Audiences are custom-built using individual data elements, ensuring that you are targeting the precise audience that is providing the maximum performance for your campaign.

WHAT’S DIFFERENT ABOUT ROLLINS COMMUNICATIONS TARGETED DISPLAY MARKETING?

  • Audiences are custom built using individual data elements, ensuring that you are targeting the precise audience that is providing the maximum performance for your campaign.
  • Audiences are optimized on the fly so that campaigns learn and improve over time.
  • Expensive pre-packaged audience segments or contextual categories are eliminated, lowering your costs.
  • CRM data can be targeted with high precision, enabling higher effectiveness and a better customer experience.
  • Rollins Communications unparalleled data network provides 100% Internet-based data at a massive scale.
  • Automated systems combined with real account managers calculates the value of each ad impression and programmatically adjust bids accordingly

Search Retargeting

Reach more searchers, more often, and more effectively with keyword level search retargeting. Rollins Communications keyword level search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of display. Data captured while a user is searching is generally the most effective targeting data available. Search retargeting reaches target prospects with display ads based on the searches they perform across the web.

Site Retargeting

Roughly 98% of consumers will bounce from a  site without converting. Site Retargeting targets users who have already visited your site, as they view other sites across the web. Sit retargeting is a highly effective method of converting site visitors into purchasers. Rollins Communications enables bidding, reporting, and optimizing down to the smallest data elements, like products, categories or pages viewed.

Contextual Targeting

Engage customers by displaying ads that resonate with the content they are already consuming. Contextual targeting looks at the content of the current page a consumer is viewing and then serves ads that are highly relevant to that content. Viewers only see ads they are interested in and you only serve valuable impressions to the right viewers.

Targeted Impressions – Guaranteed

Our sophisticated approach guarantees that your ads are displayed prior to relevant videos. Why wast your resources on users that aren’t interested in what you have to offer? Rollins Communications video pre-roll ensures that every penny of your advertising budget is spent on targeted consumers. From YouTube, national and local news sites to sites you may not even know about, we will target the specific audience to help life awareness and drive leads. Of course, our ads aren’t just relevant – they’re great to look at too. Rollins Communications video pre-roll ads are all interactive and attention-grabbing to keep your audience’s engagement and interest levels are at their peak.

GEO Targeting and Fencing

You can advertise on every mobile, desktop, or tablet device within miles of your location – your location or your competitor’s location. Mobile GEO Targeting and Fencing you can thank your visitors for coming and invite them to return before they leave your parking lot.

Reach a targeted audience of potential new customers with rented email marketing lists. The ability to pinpoint the type of consumer that your emails are sent to enables your campaigns to reach the right people, in the right place, with the right message.

Build credibility and more market share on prestigious websites nationally and internationally with well-produced, non-skippable video ads with Rollins Communications. Our reporting method is accurate.

Sponsor Generated Content is written about your business. The article can be provided by you or written by a journalist from information that you provide. The article will be promoted on various media websites in highlighted sections with that compelling article headline and image.

SEO – In this online-driven society, you want your website in front of as many people as possible. Our SEO services provide lasting results that extend beyond a quick, temporary boost in rankings. With SEO services from Rollins Communications, our professional consultants will help your site get discovered by:

  • Increasing visibility in the search engines
  • Amplifying qualified traffic
  • Boosting keyword rankings

You want your website in front of as many people as possible. Our SEO services provide lasting results that extend beyond a quick, temporary boost in rankings. SEO with Rollins Communications includes:

  • Account setup & review
  • Captures essential information needed in order to begin optimization.

Keyword Selection

Each client benefits from important research and analysis that helps select the best keyword search terms for a successful campaign.

Ranking & Reporting

Every campaign benefits from useful and easy to understand reports, which are updated in real time and provide a single location to track rankings, traffic, and overall progress made throughout a campaign.

Onsite Edit Recommendation

Optimization recommendations for the content on a client’s website, based on targeted keywords. This helps build the authority of a client’s website in relation to specific search terms.

Social Bookmarking

Keyword focused links to your site in the form of bookmarks within social bookmarking communities. We bookmark your website where other users and search engines can see it.

Custom Blogs Publication

Publication, distribution, and hosting of custom blog content on various websites throughout the internet.

Custom Blogs Content

Original content written about your keywords and linked to your website URL. This helps build lasting, relevant, and powerful links.

Submission to Directories

Submissions to the top online directories that will quickly build links to your website that search engines can see. These promote keywords and categorize your business.

Business Citation Building

Submissions and optimization for business profile listings. These support and build your top business profile listings’ credibility, while also providing more ways to be found online.

Google Places

Profile creation, categorization, submission, and verification of your business profile on the top business profile sites, including Google Places.

Google, Yahoo, & Bing Submissions

Search engines don’t know a website exists unless that website requests to be indexed. We make sure your website is submitted to be indexed and visible on all major search engines.

Onsite Edit Implementation

Service performed on your behalf to optimize content and other important elements directly on your website.

Onsite Optimization Content Recommendation

Content Optimization creates relevancy for the search engines. These recommendations provide to the client the ability to see the changes that need to be made to their content in order to help their optimization efforts. This gives them the option to make the changes themselves.

Onsite Optimization Content Audit

An in-depth content audit will be performed on the customer’s website. This audit will ensure that the client’s website has quality content that is optimized and highly relevant in the eyes of search engines.

Articles Content Creation

Creation of education, keyword focused content in the form of unique and informative articles which give your website more authority and relevancy in your market.

Article Content Distribution

Distribution and publication of custom articles to popular, authoritative, and informational websites.

Keyword Link Building

Builds links on sites directly related to relevant vertical keywords. This provides credibility and trust for your business in your market. this helps diversify where your links appear.

Google Analytics Installed

Google Analytics will be installed on the customer’s website. Google Analytics is a website reporting tool to allow us to report on traffic data.

SEM

Increase traffic to your website with Search Engine Optimization and Search Engine Marketing. No guess work. No replication. Just tailored solutions to meet your digital marketing needs.

PPC services from Rollins Communications can help you to reach your customers online via paid search advertising with search engines like Google, Bing, and Yahoo. Rollins Communications has  experts that can provide full-range PPC services for your business to help you achieve the your marketing goals quickly and cost-effectively.

PPC Services you can expect from Rollins Communications:

  • We’ll reduce your digital spend by 30%, while maintaining consistent volume of traffic
  • We’ll reduce your cost-per-click by up to 25% and you’ll get increased impressions
  • We’ll triple the click-through rate of an ad group from 2.79% to 7.36% by optimizing your ad text.
  • We’ll increase Quality Score averages to 7, which provides 43% lower cost per click (CPC) while maintaining conversion volume

What are the benefits of PPC Services from Rollins Communications? With Rollins Communications, you have comfort that your PPC spend is in the right hands. Our PPC experts paid search marketing professionals will be hands-on with your digital accounts to help you achieve your digital ad spend goals. You’ll receive:

  • Dedicated Account Manager
  • Account Review and Goal Setting
  • Keyword Research
  • Account Structure/Restructure
  • Text Ad Optimization
  • Geo-Targeting
  • Day Parting
  • Campaign Level Reporting
  • Transparency – You Always Have Access to Your Account
    Conversion Tracking
  • Google Search and Display Networks
  • Monthly Reporting
  • Landing Page Optimization Recommendations
  • Manual Bid Management within Google AdWords
  • Manual Phone Tracking within Google AdWords

What makes Rollins Communication’s PPC Consultants successful?  Rollins Communications is a more than a digital agency that offers PPC services and PPC consulting services, and we create great PPC strategies that make pay-per-click marketing efficient and more profitable. Rollins Communications lives, eats and breathes PPC marketing. We practice what we preach everyday and continually research the best and latest practices to deliver the best PPC results for your business.

FAQ’s about our PPC Consultant Team

How good are Rollins Communication’s PPC Consultants at managing AdWords campaigns and providing PPC services  Very good! In addition to utilizing our proprietary PPC interface and Quality Score technology to power their process, your dedicated Google AdWords Certified PPC Consultant incorporates a team approach. Our PPC Consultants work together to get the best results for their PPC advertising clients and are supported by their team to solve even the most difficult cases.

What type of clients is best served by Rollins Communication’s PPC Services?  Rollins Communications offers a variety of web marketing services for advertisers in many different industries. Most of our clients are small business owners, medium -sized companies and spend between $3,000-$50,000 per month in Google AdWords advertising.

Is Rollins Communications a Google Reseller?  Yes, and we work closely with one of the twenty-one Google SMB Partners to insure top results. Unlike some reseller agencies who combine their fees with your AdWords spend, Rollins Communication’s fees are 100% transparent. Our reporting shows the exact amount you are paying toward the AdWords and our management fee, so you always know exactly how much is going towards AdWords advertising.

Will Rollins Communications use my existing AdWords account, or will you create a new account for me?  We typically we will use a new account; this is a Google SMB partner requirement to insure security and transparency. You will have access to the real time reporting to review the budget allocated to paid search advertising.

Do I get regular reports about my account?  Yes! Rollins Communications strives to be transparent in the work our Google Consultants do. Not only will you receive reports and scheduled calls from your dedicated PPC Consultant, you will have a free subscription to our pay-per-click platform so that you have complete access.

How soon can you begin to work on my account once I sign on?  We can start right away! Typically, we will start with a kick-off call with your dedicated PPC Consultant to discuss your goals and strategies. We then move forward and have your campaign live in 5-10 business days.

Is there a one-time fee to begin working on my account?  No, there are no extra or hidden set-up fees with Rollins Communication’s PPC Services. You can simply sign on with your first month payment.

CHECK OUT OUR DEMO REEL!

Featured Testimonial / Multi Branded Auto Dealership

“Our advertising budget is not large, so every dollar is squeezed. Rollins ensures we get more than what we pay for. Through intelligent negotiations with TV stations to daily monitoring of google to ensure our dollars are invested where we get the greatest return. Rollins invoices are always accurate and easy to read. “

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